Max Factor teams up with Shoppers Stop for retail launch in India

Max Factor, the iconic Hollywood makeup brand celebrated for its rich legacy of innovation, is making a significant entry into India's brick-and-mortar retail sector. This expansion is part of a strategic partnership between House of Beauty and Shoppers Stop, marking a pivotal moment in House of Beauty’s growth and enhancing Max Factor’s accessibility across the country.

Under this collaboration, Max Factor will be available in 70 Shoppers Stop outlets by the end of the year, with a focus on major cities such as Delhi, Mumbai, Bengaluru, and Chennai. This move is expected to strengthen Max Factor's position in the Indian beauty market.
The partnership will feature an exclusive range of Max Factor products, including new launches and limited-edition collections. Shoppers will have the opportunity to experience these products firsthand, with the ability to touch, feel, and try them, offering a personalized and immersive shopping experience.

To further enhance the in-store experience, Max Factor and Shoppers Stop will roll out a series of exciting activations throughout the year. These will include workshops, masterclasses, influencer events, product tutorials, and sampling opportunities.

"We are thrilled to partner with House of Beauty to bring Max Factor to the Indian market, marking a significant step in Shoppers Stop’s journey towards premiumisation. This strategic collaboration leverages our established customer base and robust retail infrastructure to offer an unparalleled shopping experience. Max Factor's high-quality products perfectly align with our product portfolio. We believe this partnership will not only elevate the beauty retail landscape in India but also foster a loyal community of beauty enthusiasts, driving long-term growth and success," said Biju Kassim, CEO Beauty, Shoppers Stop.

Sanjali Giri, Chief Business Officer, House of Beauty, added: "We are incredibly excited to partner with Shopper’s Stop to start Max Factor's offline journey in India. Max Factor X Shopper’s Stop is the perfect collaboration to provide the best in beauty products to a steadfast & discerning Indian consumer. We are confident that this partnership will create a dynamic and compelling presence for the brand in the market."
In addition to its retail expansion, Max Factor will offer exclusive products and special editions at Shoppers Stop locations, catering to the evolving preferences of Indian consumers.