Mayuri Singh Appointed Head of Marketing at Samsonite

Samsonite South Asia Pvt. Ltd. has recently announced the appointment of Mayuri Singh as their new Head of Marketing Communication and Media, Assistant Director.

Sharing about her appointment on LinkedIn, Mayuri said: "I’m happy to share that I’m starting a new position as Head Marketing Communication and Media, Assistant Director at Samsonite South Asia Pvt. Ltd.!"

Mayuri brings impressive career spanning over 14 years, with deep expertise in Integrated Marketing Communication and Brand Development. She has worked with some of the most renowned FMCG brands, including Tide, Whisper, Rin, Lux, Sunsilk, Livon, and Godrej No. 1. Her contributions to these brands have been instrumental in creating impactful campaigns and fostering strong consumer connections.

Prior to joining Samsonite, Mayuri was with Bajaj Electricals Ltd., where she played a multifaceted role in managing marketing communication for various categories such as Corporate Communication, Domestic Appliances, Premium Kitchen Appliances, and Alternate Channels like Modern Retail and CSDs. She also managed Consumer Care, Internal Communication, and Exports, showcasing her versatility and leadership skills.

In her previous role, Mayuri spearheaded the development and execution of integrated marketing communication plans, mined consumer insights to align strategies, handled media planning and digital communication, and successfully led PR campaigns. Her comprehensive approach to marketing and communications makes her a valuable asset to the Samsonite team.