mCanvas Triumphs at Adgully's DATAMATIXX 2024, Scoring 5 Awards With First CTV Win

mCanvas, the immersive advertising solution, has bagged a total of 5 prestigious wins at Adgully’s DATAMATIXX Summit | Awards 2024, held in Mumbai on 6th August.

The DATAMATIXX Summit is a premiere event where industry leaders explore the dynamic space of data analysis, AI, performance and programmatic marketing, with a goal to re-shape the future of data-driven industries. This year’s awards nominations included Southeast Asia (SEA), the Middle East and North Africa (MENA) regions.

At the recently held 3rd edition of the DATAMATIXX Awards, mCanvas secured 5 award wins:

• GOLD for Foodpanda in the Data-Driven TV campaign category (Global)
• GOLD for Wonka in the Best Event-Specific Mobile Ad campaign category (Global)
• GOLD for GRAB Mega Food Sale in the Best Interactive Mobile campaign category (Global)
• GOLD for Britannia Bourbon Shake under the Best Event-Specific Mobile Ad campaign category (India)
• SILVER for Himalaya Charcoal Pollution Detox in the Best Interactive Mobile campaign category (India)

 Foodpanda's CTV campaign drove over 82% video completion rate with data-driven targeting and advanced ad engagement – earning mCanvas its 1^st award for CTV ad format

The Foodpanda CTV campaign, in partnership with Dentsu MY and mCanvas, aimed to boost awareness and drive clicks for Foodpanda Bekal in Malaysia by leveraging Connected TV's advanced targeting capabilities. Through data-driven insights, the campaign delivered tailored ads to users based on their viewing habits, ensuring high engagement.

Using advanced measurement tools to track engagement metrics, along with real-time feedback and continuous campaign optimization, the video ad highly resonated with the audience. With nearly 1 MN impressions over a 27-day period, the campaign achieved an outstanding VTR of 82.45%, surpassing industry averages, and achieved a strong average in-view time over 7 seconds.

Warner Bros. Discovery whisked 1MN users away on a whimsical journey, using gyroscopic sensors to spark excitement for the world premiere of the prequel: Wonka

Warner Bros. Discovery joined forces with Havas Media SG and mCanvas for Wonka's immersive ad campaign, which transformed users into chocolatiers to make users part of the story. Users were taken on three uniquely personalized journeys using gyroscopic sensors to shake, move phone up or draw in the air, to create chocolates just like the iconic ‘Wonka’ character.
The gamified ad brought the cinematic blockbuster to mobile devices by incorporating dynamic graphics, intriguing copy, and engaging storytelling to drive traffic and build excitement for the film premiere. With an engagement rate 16X higher than industry standards, this interactive campaign reached about 1 MN users in Singapore, using demographic and appographic targeting, setting up the campaign as a real-world Wonka-like golden ticket!

GRABFood promoted their Mega Food Sale in Thailand with an interactive memory-tile game that captivated users, with 2X above average engagement rate

GRABFood in collaboration with M&C Saatchi and mCanvas created an innovative memory-tile game that captivated users and resonated with them. The campaign utilized rewarding gameplay, real-time leaderboards, and a seamless user journey to build a surge of brand favorability and purchase intent among consumers in Thailand.
GRAB's Mega Food Sale ad transformed passive viewers into active users in Thailand, boosted in-app engagement and increased orders, making the campaign a huge success. Reaching over 5.5 MN users with a remarkable 9% CTR that effectively meets branding KPIs, the gamified ad amplified GRAB's brand messaging through an interactive, gratifying, and entertaining experience.

Britannia's engaging campaign achieved 3.85% engagement rate with gyroscopic sensors for interactive biscuit-to-shake reveal of its Bourbon Shake

Britannia teamed up with mCanvas and GroupM to launch their BOURBON product line with an engaging mobile campaign. The campaign utilized a creative approach by animating the Bourbon biscuit and incorporating gyroscopic motion sensor functionality. Users were prompted to shake their phones to reveal the transformation of the biscuit into the shake, creating an interactive experience that combined animation and haptic feedback.
The campaign boasting an exceptional engagement rate of 3.85%, which is 11 times higher than industry benchmarks. Users spent an average of 8 seconds interacting with the ad, highlighting its efficient and engaging interactive elements.

Himalaya Wellness campaign combines LIVE AQI Data with an interactive ad showcasing pollution detox face wash to users in India with 21X higher engagement rate

Himalaya Wellness partnered with mCanvas and GroupM to creatively highlight the ingredients and effectiveness of the charcoal pollution detox face wash, by using live AQI data tailored to users' locations, which highlighted the impact of air quality on skin health. Through interactive touch and hold features, users revealed natural ingredients and witnessed the transformation of a model's dull face into healthy, glowing skin.
This engaging approach educated users while boosting product recall as users spent over 10 seconds on the immersive creative. With a reach of 2.5 MN users and a remarkable 7.5% engagement rate, the campaign set a new standard in interactive and responsive advertising.

Rishi Sharma, Senior Vice President – Ad Sales, mCanvas, concluded: “It’s so heart-warming that so many of our engaging campaigns, have been recognised and appreciated by industry stalwarts, which includes our first award for a global CTV campaign. We’re extremely thankful to the esteemed jury at Adgully for these honourable accolades. These awards for globally renowned brands further encourage every member of our dedicated team to break the mould and keep creating many more high-impact, immersive ad creatives in the digital ad space. Congratulations to our clients and kudos to the mCanvas team – keep them coming!”