McCain & Philips unveil Air Fryer Fries for Restaurant-Style Snacking

McCain Foods India, a leading frozen food brand has joined hands with Philips to introduce India’s first range of frozen snacks designed exclusively for Air Fryers. This partnership brings together McCain’s expertise in frozen snacks and Philips’ advanced Air Fryer technology to redefine home indulgence. The new range delivers perfectly crispy fries that replicate the taste, texture, and consistency of restaurant-style fries, offering consumers a convenient way to enjoy an out-of-home dining experience in their own kitchens.

As air fryers become a staple in modern kitchens, McCain Foods India has introduced this category-first innovation to cater to evolving consumer preferences. The brand has strategically collaborated with Philips, the inventors of air fryer technology, to enhance the experience, ensuring that consumers can enjoy their favourite snacks with restaurant-like taste, crispiness, and convenience right at home.

“As the brand that introduced the concept of French fries to Indian homes, McCain has always been at the forefront of redefining indulgence and bringing the gold-standard of fries effortlessly to home kitchens,” said Aditya Krishna, Director of Sales & Marketing at McCain Foods India. “With the launch of Air Fryer French Fries, we are not just introducing a new product - we are pioneering a smarter way to enjoy great taste with greater ease. This category-first innovation reflects our commitment to evolving with consumer needs, delivering crispy, restaurant-like taste and texture that people enjoy.”

Engineered with proprietary Sure Crisp™ technology, McCain’s Air Fryer French Fries offer the signature crunch and golden crispness of deep-fried fries, ensuring a rich, flavorful bite that mirrors the quality and indulgence of restaurant-style preparations.

"At Philips, we’ve always believed in making indulgence smarter and more effortless. Air frying has redefined home cooking, allowing people to enjoy their favorite foods with ease and convenience. As a brand that introduced India to air frying, we take pride in seeing how it has become a staple in modern kitchens. This collaboration is a natural fit, bringing together Philips’ pioneering technology and McCain’s expertise in great-tasting frozen snacks to elevate everyday cooking experiences." said Pooja Baid, Chief Marketing Officer at Versuni India (Philips Domestic Appliances).

To amplify this landmark launch, McCain has introduced a DVC that captures how modern families connect, with McCain at the heart of shared moments. The film highlights moments of togetherness, celebrating a family dynamic where everyone plays a role, rather than the responsibility resting solely on the mother. It opens with a mother returning home to a plate of crispy, golden fries, assuming they’re from a restaurant. To her surprise, her husband and child proudly reveal they made them together in the air fryer- a heartwarming reminder that delicious, restaurant-like fries can be enjoyed at home, with shared efforts and joyful moments.

McCain remains committed to driving category growth through innovation, leveraging advanced food science and strategic collaborations to introduce next-generation frozen snacks. With this latest launch, McCain strengthens its position as the preferred choice for consumers seeking delicious, high-quality, and effortless snacking solutions.

McCain’s Air Fryer French Fries is now available at general trade stores, modern trade supermarkets, and leading online marketplaces across the country.