Traya teams up with Javed Akhtar for ‘Umeed Nahi Yakeen Karo’ campaign

Traya, India’s pioneering health-tech brand specializing in holistic hair loss treatment, has unveiled its latest brand film, Umeed Nahi Yakeen Karo!. Featuring lyricist and screenwriter Javed Akhtar as the voiceover artist, the campaign transforms the narrative of hair regrowth from mere hope to unwavering belief in scientifically backed solutions.

The film highlights the emotional journey of men struggling with hair loss, often resorting to ineffective home remedies and misleading quick-fix solutions. While Traya’s earlier #HopeForHair campaign instilled hope among individuals dealing with hair loss, the new campaign moves a step further—instilling firm faith in research-driven, customized solutions. With proven clinical results and thousands of success stories, Traya assures

users that hair regrowth is not just a possibility but a reality.

Commenting on the campaign, Saloni Anand, Co-founder of Traya, said: “Hair loss is not just about aesthetics; it deeply affects self-confidence and personal identity. With ‘Umeed Nahi Yakeen Karo!’, we aim to shift the conversation from uncertainty to trust in genuine, science-backed solutions. Javed Akhtar’s iconic voice adds a layer of authenticity and emotional depth that perfectly complements our message. At Traya, we are not just helping people regrow their hair; we are empowering them to regain their self-belief.”

With a remarkable 93% efficacy rate and a strong base of over 8 lakh customers nationwide, Traya continues to redefine the hair care industry with its effective, customized treatments. The campaign film is being widely promoted across YouTube, Facebook, and Instagram, along with Traya’s internal communication channels, emailers, and WhatsApp marketing.