MediBuddy's #MaaKiSehat celebrates Moms as enduring caregivers

 India's largest digital healthcare platform, MediBuddy, has launched an emotional campaign titled #MaaKiSeahat, paying  a heartening tribute to mothers ahead of Mother's Day The inspirational  campaign video intends the recognition of the altruistic, nourishing care mothers provide right from the moment a child is born. The campaign asks the viewers to earnestly participate in the well-being of their mothers by providing encouragement to them for seeking medical advice whenever required. 

Mothers are the foundation of our families, often placing the health and well-being of their loved ones above their own. This commitment of theirs often leads to ignoring their own healthcare needs. Universally, mothers are known to put their families' health first, potentially compromising  their  well-being in the long run.

The campaign acknowledges mothers' irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy's campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families. 

Speaking about the campaign, Saibal Biswas, SVP, and Head of Marketing, Partnerships & PR at MediBuddy- “Mothers represent humanity's first encounter with unconditional love and caretaking. We understand that mothers often put themselves last, but it is time to change that narrative. This campaign is a reminder to honour that and ensure every mother has access to the healthcare support they deserve. This empowers them to prioritise their own health and well-being while allowing them to continue showering us with love and care for years to come. We recognise that seeking healthcare can be daunting, especially when juggling the responsibilities of motherhood. This Mother’s Day,  let us help our mother prioritise her health – because a healthy mom is a happy mom.”

This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MaaKiSehat and is 1 Minute in duration. The video will be amplified across all social media platforms. 

For more information about the campaign and MediBuddy's comprehensive healthcare services, please visit MediBuddy: Doctor Consultation