Mia by Tanishq lights up with the ‘Firefly Collection’

Mia by Tanishq has introduced the ‘Firefly Collection,’ a groundbreaking line that redefines elegance with the industry’s first glow-in-the-dark jewellery. Inspired by the captivating charm of fireflies, this collection is designed for those who wish to dazzle both day and night, offering a unique blend of innovation and trendsetting design.

Crafted in 14kt gold, the 'Firefly Collection' reflects Mia by Tanishq's commitment to creating versatile, elegant jewellery at accessible price points. These pieces are perfect for self-expression or thoughtful gifting, making a statement that’s #KahoKuchSpecial. Beyond their aesthetic appeal, the collection’s vibrant, luminous elements symbolize the star within each of us, celebrating individuality and the joy of wonder.

The collection features a variety of designs, including mesmerizing pendants and alluring earrings, all infused with patented glow-in-the-dark technology. Engineered to perfection, each piece ensures that you look gorgeous by day and glowing by night.

Shyamala Ramanan, Business Head of Mia by Tanishq, shared her excitement about the launch: “The 'Firefly Collection' is a beautiful addition to our growing range of jewellery that celebrates the 'Star in You'. With consumer preferences evolving, we remain committed to offering trendy, versatile, and unique pieces that resonate with individual styles. This collection shines a spotlight on our design philosophy, focusing on the captivating glow that reflects the beauty of individuality. We are proud of the research and creativity behind this highly awaited launch, ensuring that each piece dazzles while embodying our dedication to excellence and innovation in jewellery design.”
The ‘Firefly Collection’ is now available at select Mia by Tanishq stores and online.

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