Tanishq unveils heartwarming Father's Day campaign

To celebrate the beauty of the emotional bond between fathers and daughters, Tanishq, India’s largest retail jewellery brand from the house of TATA, has launched a heartfelt campaign to commemorate Father’s Day. Conceptualised by Talented Agency, this film captures the essence of the evolving relationship between fathers and their daughters, highlighting the subtle yet profound impact daughters have on their fathers' lives.

The Tanishq woman has been portrayed as a harbinger of change across facets of her adult life- she changes the narrative on ‘maternity break’ in the workplace, she calls for empathy for blue-collar workers in a building society meeting, and rewrites the pre-wedding conversation. This latest film, in so many ways, is her origin story. 

The film poignantly captures the journey of a daughter's life from childhood to adulthood, highlighting the emotional connection and unspoken understanding that deepens their relationship over time, creating a beautiful life journey together. Fathers learn and evolve through their daughters' perspective, symbolising a modern-day partnership built on love & mutual growth. Tanishq celebrates this journey of empowerment and transformation, reflecting the true essence of fatherhood in today's world. Fathers who raise strong daughters are, in turn, shaped by them. When fathers make room for their daughters to grow, they help create a more expansive and inclusive world.

This Father's Day, Tanishq honours the fathers who unlearn from their daughters

Pelki Tshering, CMO, Tanishq shares, “Tanishq has always embraced and celebrated the idea that a woman’s perspective enhances & adds a speck of beauty to every moment and every relationship. This Father’s Day, we not only celebrate the invaluable role fathers play in nurturing and raising their daughters into remarkable individuals but also recognize the profound influence daughters have in shaping their fathers' perspectives, regardless of age. It is truly a celebration of the special bond that fathers and daughters share, uniquely enriching each other's growth and understanding.”

Leena Gupta, Creative and Founding Member, Talented shares, “Our fathers were raised in radically different times, and were not taught how to deal with their daughters’ questions and not-so-silent rebellions. Yet, they persist. They make a conscious choice to keep up with the times, and with their daughters, every single day. Daughters wield the power to change familial dynamics, and our film pushes this discourse of the Tanishq woman’s origin story, nostalgically.”

Ria Singh, Film Director, adds, “This film is autobiographical for me in so many ways. He raised a strong, opinionated daughter and let her raise him into a man who keeps trying to be better, for her. This film is an ode to us and our beautiful relationship. An ode to our push and pull, our learning and unlearning, our big wins and small! My father is a feminist; he just doesn’t know it—exactly like the father we see through the course of this film.”