Mindshare bags media duties for Jabong.com

Within 3 months of being in the Indian market, Jabong.com, an online fashion and lifestyle retail destination, has launched its first round of television commercials. Building on the Indian consumer's growing interest in shopping, this commercial effectively brings alive the consumer's joy at having the latest fashion and lifestyle collections on his fingertips. The 30 second commercial leaves the audience with a surprising awe, showing a quick scan of the wide range of lifestyle products available online. The film ends with a clear reference to the benefits that the portal offers including free shipping always, Cash on Delivery and a policy of 30 day-returns.

Mindshare North has won the media consulting and deployment duties ofJabong.com, following a multi-agency pitch, which took place in Delhi.

"We are aware that we need sustained communication, delivered creatively in order to become the single "go-to" destination in our customer's mind, when thinking fashion and lifestyle. Therefore the priority was to align with agencies that would be able to deliver that promise. Mindshare was certainly a strong runner right from the start, and we have finally decided to go with them for media deployment advice,"commented Manu Kumar Jain, Managing Director, Jabong.com.

Says Rahul Thappa ' Client Leader for Mindshare North India, on the win "This win underscores our understanding of the e-tailing market consumer which we as Mindshare have been evolving over the last couple of years. We're quite excited and proud to have been entrusted with helping to grow Jabong.com's business model in India using our consumer and media knowledge and we're looking forward to a long and fruitful association with Jabong.com in the years to follow."

The pitch to Jabong.com was led by Saket Sinha, Partner ' Client Leadership and his team at Mindshare. The team's grasp of consumer insights in the space of e-tailing coupled with targeting recommendations based on information from both proprietary studies such as TGI and that from external industry research helped Jabong.com understand the India market a lot better and swung the decision in favour of Mindshare Delhi.