MOVIES NOW all set to increase ad rates by 100 percent!
MOVIES NOW has shaken the decade old inertia of players in the English Movie Channel category. The category delivered a meagre, 50 GRPs before the launch of MOVIES NOW. Today the category delivers a significant 74 GRPs week on week, post the launch of MOVIES NOW.
MOVIES NOW is the most preferred destination to interact with the urban affluent audiences who have the highest proclivity to spend. Riding on a phenomenal success, MOVIES NOW, India's No. 1 English Movie Channel, will soon increase its ad rates by 100%.
Some milestones that the category has achieved due to the launch of MOVIES NOW:
· There has been an exceptional increase in the category reach from 46 million to 56 million viewers!
· State-of-the-art technology ensuring superlative audio-video experience with HD telecast
· Best on-air "look & feel' with quality graphics & packaging; providing the most conducive urban affluent environment for advertisers
With a very robust 1 year performance and an equally strong 8 weeks performance, we sincerely believe that the brand deserves premier and premium pricing."
Numerous brands have partnered with MOVIES NOW over the last year. Having recognized the strength of the brand, a large number of advertisers have made premium investments on the channel to engage with the Affluent Urban English Speaking audiences that MOVIES NOW caters to.
Mandar Natekar, National Revenue Head, MOVIES NOW, Times Television Network adds "We have received an overwhelming response from the advertisers. With over 500 brands on board: we are extremely grateful to our clients & partners for their tremendous support. While we wish there was more inventory to service more clients, we aim to create new benchmarks that will help us enhance client delight."
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