Mint launches ‘India Rising’ initiative for union budget 2024

LiveMint is set to launch reader and advertiser engagement initiatives for the upcoming Union Budget  2024. With ‘India Rising’ theme, Mint's Union Budget offerings present a distinct platform for brands to  align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the  Finance Minister. 

During the interim budget of February 2024, LiveMint’s user base increased to 63 million users  garnering 848M overall impressions (Source: Google Analytics 15thJan’24-28thFeb’24), Mint is also one  of the leading business news platforms in India, with a reach that extends across its strong social media  presence on Twitter, Facebook, Instagram, and YouTube.  

Beyond reach, Mint offers targeting of a diverse range of finance enthusiasts with 33.3 million interested  in the BFSI sector, 25 million avid investors and 15 million stock investors. (Source: LiveMint Internal  Data).  

Mint's three-phase approach with pre-budget, budget day, and post-budget coverage opens avenues for  high-impact sponsorship opportunities, allowing brands to reach their target audience through digital  and print collaborations. From articles on market updates and top budget stories to CXO roundtables,  Sectoral Expectations and Trading Strategies, along with interactive widgets such as tax and EMI  calculators, the pre-budget initiatives offer a comprehensive array of content. On Budget Day, apart from  live coverage and personalised Budget Summary, there are additional features like the live blog widget  and curated content highlighting key announcements ensuring timely and engaging updates. Post budget, Mint provides in-depth market analysis, budget analysis, personalised budget summary and  sectoral reactions, offering a detailed examination of the budget's impact. 

Mint’s unique reader engagement initiatives that have proved to yield high engagement such as daily  budget quizzes with prizes, polls, et al are aimed at building daily consumer engagement. With in-app  push notifications, quarter-page print ads and digital display banners, along with prominent web/app 

header banners, Mint's innovative approach for Union Budget 2024 ensures a dynamic, integrated and  interactive experience for the audiences and advertisers. 

“Mint’s Union Budget 2024 coverage, themed 'India Rising,' offers brands a unique opportunity to  engage their target audience with a future-focused narrative. With highly engaging initiatives, Mint’s Budget coverage and extensive content provides a deep dive for its users with superior user  experiences, creating impact for audiences and advertisers alike”, Puneet Jain, Chief Executive Officer,  HT Digital.