Mint launches Mint Money

Mint Money is built as a daily section that will come inside Mint. Through its well-researched and analysed content, Mint Money helps its readers develop an understanding of how various financial products and markets work. It provides clear and credible coverage across the entire gamut of investment products ' Equities, Mutual Funds, Commodities, Real Estate and Insurance, which helps its readers become smart money managers.

Vivek Khanna, Business Head, Mint, says, "Today's consumer needs on market-related news are very different from what they were, say, 2-3 years ago. Consumers are seeking to bridge the gap between information and understanding so that they can take the right calls in today's changed market scenario. With its well-analysed and researched content, Mint Money seeks to aid the consumer in bridging this gap."

Mint Money will also take the Money and Investing debates across the country in the form of Mint Money Conclaves. These conclaves will be high profile events wherein industry experts will come together to discuss and bring clarity to various dimensions of investing. The first one is being held on 30th July in Mumbai.

To create awareness with the relevant audience, Mint has launched a focused Marketing campaign in Mumbai and Delhi targeting the business news consumer. The campaign that has just gone live will be present across mediums including Print, Internet, Outdoor, Radio and onground.