Shriram Nirman Cement launches its new look

Shriram Nirman Cement has launched a Fresh new packaging, logo & communication to stay ahead innovate and renovate according to the consumer insights.

Aditya Shriram, Business Head, Shriram Cement said, "Shriram Nirman Cement is moving with the times. It is a rejuvenated brand with a new logo, new packaging and new integrated communications package."

The brand will be launching a three sixty degree communication plan to address its markets in the NCR Region and Rajasthan. The New TV Commercial of the brand has been shot by Kailash Sundernath and focuses on the brand promise of "Faster'. The Print communication focuses on the other brand promise i.e "Stronger bond'.