Motilal Oswal's Raksha Bandhan Campaign: 'Badhti Zarooraton Ke Liye, SIP'

Celebrating Raksha Bandhan, Motilal Oswal Asset Management Company (AMC) has unveiled a new campaign titled 'Badhti Zarooraton Ke Liye, SIP'. The campaign, 'Badhti Zarooraton Ke Liye, SIP' showcases a heart-warming story of sibling love and growth. The minute and half film illustrate how a brother with his SIP investments was able to surprise his sister with a perfect gift that fulfils her dreams and highlights the importance of planning for the future by showing the potential of systematic investments in meeting evolving financial goals, 'Kyuki Badhti Zarooraton Ke Liye, SIP'. The new campaign by Motilal Oswal AMC is now live across all our social and digital platforms along with Motilal Oswal Group social platforms.

Sandeep Walunj, Group Chief Marketing Officer, MOFSL, expressed his excitement about the campaign: "With every Raksha Bandhan the bond between a brother and a sister grows stronger and so does the sister’s worldview! She grows... She evolves... She dreams bigger. How can brothers keep up with her expectations of gifts? This campaign gives a way to always keep pace with the changing needs!."

Rahul Adaniya, Sr. Group Vice President and CMO for MOAMC, added: "Our campaign 'Badhti Zarooraton Ke Liye SIP' underscores the importance of starting early and staying invested. We believe this film will resonate with many families and inspire them to consider SIPs to secure their financial future and fulfil their aspirations."

Nitin Mali, Founder and Director of De Works Communications Pvt. Ltd. (DWC), the agency behind the campaign, commented: "Collaborating with Motilal Oswal AMC on this project was a fulfilling experience. Our goal was to create a relatable and emotionally engaging story that demonstrates the benefits of SIP investments in a simple yet impactful way. We are thrilled with the outcome and hope it inspires many to start their investment journeys."

Motilal Oswal Team:

• Sandeep Walunj, Group Chief Marketing Officer, MOFSL
• Rahul Adaniya, Sr. Group Vice President & CMO, MOAMC
• Aditya Singh, Vice President, Head Marketing, MOAMC
• Ashish Ramekar, Senior Manager, Marketing, MOAMC
• Milind Khose, Manager, Marketing, MOAMC

Agency: De Works Communications Pvt. Ltd. (DWC)

• Nitin Mali, Founder & Director