MS Dhoni’s hilarious bike sounds steal the show in EMotorad’s new campaign!

EMotorad, a trailblazer in the electric vehicle sector, has unveiled its latest campaign, ‘Dil Se Aawaaz Ayegi,’ featuring cricket icon Mahendra Singh Dhoni.

This new advertisement highlights EMotorad’s popular foldable and fat-tyred e-cycle, the Doodle V3, and is already making waves with its inventive and engaging content.

In the ad, MS Dhoni brings his signature charisma to a garage scene filled with various bikes. He humorously mimics the distinct sounds each bike makes, such as ‘vroom vroom’ and ‘vaun vaun.’ The campaign takes a playful turn when Dhoni queries, "What sound will your cycle make?" An EMotorad representative responds with a smile, "Dil se aawaaz ayegi," leading to a delightful scene where Dhoni rides the e-cycle, making joyful sounds of ‘weeeeeee’ and ‘woooooooo.’

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The campaign has struck a chord with audiences across India, generating a strong and positive response to this quirky collaboration between MS Dhoni and EMotorad. This follows the success of their previous viral campaign, 'Bole Jo Koyal,' which also featured Dhoni and resonated deeply with viewers.

Aditya Oza, Co-founder and Chief Marketing Officer at EMotorad, commented: “Aawaaz dil se aayegi' is more than just a tagline; it’s how we envision our riders feeling when they ride our e-cycle! Our aim with each campaign is to capture the essence of the brand and express it through engaging content. Effective advertising should evoke emotions, and that’s exactly what we’ve achieved with this campaign."

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