MS&L mandated by World Gold Council

Publicis group PR firm MS&L is to provide sustained communication to enhance and maintain demand for gold by World Gold Council ( WGC), after an impasse to find a recipient on whom to confer this task from a list of unspecified agencies.

Asia, which focuses as a high priority region in the issue, has primary attention going to Greater China, India, Japan, Singapore owing to high-end living, investments and manufacturing.

MS&L shall strive to strengthen the power of gold as the cornerstone of every investment portfolio and to be the most symbolic icon of Asian achievement.

The WGC, funded by mining establishments AngloGold, Ashanti, Barrick, GoldCorp, and GoldFields lends specialization to investment, jewellery, industrial and central banking, and holds dialogue with governments and global regulatory monitors to effectively remove restrictions on the ownership of gold.