Reliance Entertainment, T-Series and Hungama Mobile ties-up with Big Music

Reliance Entertainment, T-Series and Hungama Mobile, has tied-up with the Big Music. The content owned and produced by Big Music will also be co-owned by these three companies as well.

With this collaboration, T-Series and Hungama Mobile will also become the exclusive distributors of the current titles of the Big Music catalogue.

T-Series will be handling the physical and traditional media distribution of the Big Music content by ' DVDs, CDs, TV and radio.

Whereas, Hungama Mobile will take care of the distribution of the content on digital media like - Internet, direct-to-home (DTH) and IPTV platforms. Hungama partners such as ' Apple online music store, i-Tunes and Real Networks, will also distribute the Big Music content.

On this merger, the chairperson and managing director, T-Series, Bhushan Kumar said, "Our association with Big Music will be of great significance to the entire music industry. From physical distribution models to opportunities for radio and TV publishing and digital formats, this alliance gives us an opportunity to explore different domains of revenue generation and reach that will be mutually beneficial for all partners in this process."

And, MD and CEO of Hungama Digital Media, Neeraj Roy said, "As consumers warm up to new formats of entertainment, especially in the digital domain, this is the right time for the Indian music industry to build an eco-system that will work towards satiating all forms of consumer touch points."