Mudra Max gets Onward Mobility's account

Mudra MAX has bagged Onward Mobility's account, a leading mobile software company in India. The company, which has an all India presence across 10,000 outlets, is a major provider of mobile phone applications under the brand name "MOBI". The company has ambitious growth plans in the coming months and was on the look out for a suitable media agency to partner them in their vision.

Ajay Menon, Co-founder, Onward Mobility said, "As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India's largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces. We were also impressed by their ability to deliver strategic media solutions coupled with high cost efficiencies."

According to Stephen Gonsalves, Associate Vice President, Mudra MAX Media, "We look forward to this opportunity provided by Onward Mobility to deliver media solutions that span the breadth of Mudra Max's business verticals and will benefit the brand."

Onward Mobility's vision is to create innovative mobile applications, accessories and devices which help consumers maximize the benefits of their mobile devices, in turn helping them extend their mobility. They are also recognized for creating backend platform that allows them to know their customers and keep their finger on the pulse of the entire chain/market.