Ranjeev Vij rejoins Proximity India

BBDO India has launched Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India. The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.

Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.

Ajai Jhala, CEO, BBDO/Proximity India said, "It's great to have Ranjeev back to spearhead the launch of Proximity. At the heart of Proximity's offering will be developing Interactive Ideas that help modify behaviour and tools that help us monitor and measure the change in behaviour".

Ranjeev Vij, VP and Head ' Proximity India said, "We are in a new world today where consumers interact with multiple media simultaneously. They seek control on information and content. They are spreading their views about brands and products more so than ever before. And sometimes before even a new product is launched it is rejected or accepted by them. And in this scenario the brands have to do much more than just fighting for eyeballs on TV medium, brands need to play an active role in engaging with the

BBDO/Proximity India also plans to launch their proprietary Digital Lab Initiative in India later this year. It is a multi-faceted program designed to drive digital thought leadership and to provide a significant added value service to Clients of BBDO/Proximity.