NaiDunia's 'Slide & Ladder' makes a grand entry in Indore

NaiDunia's interactive game 'Slide & Ladder' makes a grand entry in Indore with an awe inspiring teaser campaign, the interactive game witnessed participation in thousands among all age groups.

"It was an outstanding success, much more than what we had expected", said Debu Mishra, Vice President-Sales & Development, NaiDunia Media. "It was probably for the first time that such a game was introduced as a reader engagement activity by any Hindi daily, which promised of big gifts that too within 30 days", added Mishra.

Those who reached the final square on the point 100 got gifts like Color Televisions with DTH connection, Microwave Ovens, Mobile Phones. Others were treated with gift hampers of various products. The game was promoted extensively through every platform including print, outdoor, radio and live show. The teaser and revealer campaign ran simultaneously in Print (NaiDunia), Radio (Radio Mirchi, Big FM and Red FM) and

had to move forward in their games on basis of the number of dice which was printed daily on front page of NaiDunia.

During the course of the game, Slide & Ladder, Live was also introduced, wherein two floats moved across the city and invited passersby and residents of that location to play the game and win attractive prizes then and there. This boosted the craze further and helped in reaching out to non-readers as well.