Nargis Fakhri unveils India's Largest In-Store Display for Himalaya's Purifying Neem Face Wash

The Himalaya Drug Company, India's leading herbal health and personal care company, was granted a provisional certificate by the Limca Book of Records for creating "India's Largest In-Store Display for Himalaya's Purifying Neem Face Wash, India's largest selling face wash brand*! This larger than life display was unveiled by popular film actor Nargis Fakhri at the Big Bazaar, Great India Place, Noida.

Himalaya established this record by creating an in-store display 17 feet in height, 11 feet in width with the base being 5.3 feet in diameter. Limca Book of Records has verified this claim and granted Himalaya a provisional certificate announcing this display to be India's largest in store display till date. Himalaya has been granted this provisional certificate until the official entry of this feat into the Book of Records to be published in January 2013**.

"I am extremely excited to be a part of this record created by Himalaya today. The idea is innovative and the display that has been created is truly worth seeing. I congratulate the brand on this attempt. A face wash is an essential part of my skin care regime and a must-have product that I carry with me at all times. People are aware of the innumerable benefits of a natural ingredient like Neem and Himalaya's Purifying Neem Face Wash embodies all of its goodness." said Nargis Fakhri while unveiling this largest in-store display.

Crowds gathered in great numbers to witness this record creating activity at Big Bazaar .The in-store display is a floor to ceiling structure and has 9 shelves. Shaped like the Purifying Neem Face Wash, this display holds over 3000 units.

Speaking about this initiative, Sandeep Ghoshal, Modern Trade Manager, Consumer Products Division, The Himalaya Drug Company said, "Himalaya's Purifying Neem Face Wash is India's largest selling face wash brand. We decided to celebrate this achievement by creating India's largest in-store display for the product. The Big Bazaar store in GIP is one of the highest selling face wash stores in the country. Hence, the choice of store is ideal. The activity is all about celebrating a winning product and a winning team."

With a market share of 13.8% in modern trade, Himalaya's Purifying Neem Face Wash is ahead of all other face wash variants.

Himalaya's Purifying Neem Face Wash is a soap-free herbal face wash, which gently removes impurities, unclogs pores and prevents pimples. The face wash is enriched with the goodness of Neem, Turmeric and vetiver - time-tested natural ingredients that keeps acne at bay.

The Face Wash Tube will be on display till April 19, 2012 at the Big Bazaar, Great India Place, Noida.

** In the event of the record remaining unbeaten until June 30,2012