NBC launches United Plates of America

NBC, the US Broadcaster has launched a reality show United Plates of America, named produced by Magical Elves.

The show will allow contestants to vie for the opportunity to open a new restaurant chain in four cities across America.

The fate of the contestants will be decided by a panel of real investors who will fund the chain of restaurants with their own money.

The winner will be selected by a panel of some of the most important names in both the dining and business worlds who will invest their own money in the final restaurant chain and have a huge stake in the game's winner.

Thousands of ideas will be narrowed down as each week the investors will put the chosen few through rigorous challenges to discover whose plan has the greatest potential for success.

The series will showcase larger-than-life personalities who will offer the hopeful restaurateurs expertise, support - and the kind of tough love it will take to overcome great odds.

Ultimately, after a much-heated debate, the panel will choose the winning concept and decide whose idea will be America's newest restaurant.