Shamik Talukder joins Mirchi Activation

Mirchi Activation has roped in Shamik Talukder as the national head. The company is a vertical of the Entertainment Network

India Limited (Radio Mirchi Group), which organises and sponsors events that facilitate an alternative source of revenue for the company.

Talukder has a 13 years of media experience. He has worked with well-known companies such as Star TV, Radio Mirchi, Times TV and FM, Radio Mid-day, Indya.com, Sony Entertainment Television, Times OOH, Essel Group and VIA OOH.

This is Talukder's second stint at ENIL, where earlier, he was part of the launch team for Radio Mirchi and served as the sales head, north. He now moves to Mirchi Activation from the out-of-home television company, OOH Media, where he was business director.

In the past, he has held positions of regional sales head in Sony Entertainment Television and national business head in

Times OOH. He also launched and managed outdoor advertising media firm, VIA OOH as a co-promoter. After this, he was vice-president ' Internet in the Essel Group. He joined OOH Media in May this year.