NEO Cricket leads the chart in C&S homes once again

NEO Cricket, 24x7 cricket centric channel, from NEO Sports Broadcast Pvt Ltd continues its dominance over all other sports channels in India. It has maintains its lead, as the No. 1 Sports channel for the year 2009 by Gross Rating Points amongst all viewers in C&S homes (as per TAM data) for 2 years in a row.

The International series on NEO Cricket generated unprecedented interest among Indian cricket fans leading to record breaking TRPs. The channel is currently broadcasted in more than 25 countries across Asia.

According to Prasana Krishnan, COO, NEO Sports Broadcast Pvt. Ltd. "We are delighted that NEO Cricket has retained its position as No. 1 Sports channel in India. It is a noteworthy achievement, given the fact that we have been in existence for last three years now and have been the No.1 channel for two of these years."

Coming from a successful broadcast season in 2009, and winning the hearts of viewers, NEO Cricket seems geared up with a host of programming initiatives for the upcoming India- South Africa series, which begins from 6th of Feb 2010.