Sony joins hands with German Soccer
The 2010 FIFA World Cup is round the corner and electronic giant Sony Corp, has signed a deal with the governing body of German Soccer.
The German Soccer has signed Sony as the sponsor. According to the reports, Sony will be the premium partner of the German Football Federation till 2012.
The deal gives Sony Germany exclusive rights to exclusive promotional activities and will have players for the advertisements, as well as footage of the team's matches.
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