Neo Cricket ropes in sponsors for India-Australia one-day series

Cricket channel, Neo Cricket, has entered into an agreement with six corporations to sponsor the India-Australia ODI series. Tata Motors, HP, Perfetti, Gillette and Intel are going to be associate sponsors of the series whereas Tata DoCoMo has been roped in as the co-presenter. Along with continuing talks with existing companies for contract extension, Neo Cricket is looking for two more season partners.