Spykar gears up as Associate Gold Sponsor for India-Sri Lanka series

Spykar, India's premier denim brand, has partnered with the upcoming India tour of Sri Lanka as the Associate Gold Sponsor, set to kick off on July 27, 2024.

This collaboration embodies the vibrant spirit of the "Young and Restless," a quality that resonates with both Spykar and cricket enthusiasts across the nation. Spykar aims to amplify this enthusiasm and celebrate the exceptional talent showcased during the series.

Following India's historic victory at the ICC T20 World Cup in the USA, the much-anticipated series will feature T20 and ODI matches from July 27 to August 7, 2024. With an expected viewership of 180-220 million, the series promises to captivate cricket fans from both countries, uniting them in a shared passion for the game.

"We're thrilled to be the Associate Gold Sponsor for the India-Sri Lanka series," said Sanjay Vakharia, Co-Founder and CEO of Spykar. "This partnership is more than just a sponsorship; it's a celebration of our shared love for cricket, a sport that embodies the young and restless spirit in India. We're excited to engage with cricket fans on a personal level through this exhilarating series."

Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket, added: "It's great to see a fashion brand like Spykar partnering with the India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration."

The series also marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. Cricket lovers won't want to miss this exciting series, and Spykar, as the Associate Gold Sponsor, is proud to be part of this remarkable journey.

Spykar invites cricket enthusiasts to experience an exceptional series filled with thrilling moments and outstanding athleticism. As a leading fashion brand, Spykar is committed to delivering vibrant and trendy apparel, perfect for fans cheering on their favorite teams.

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