Neo cricket set eyes on Rs 150 crore

After the successful cricket broadcast in the last year, which surged the revenues of the Neo Cricket. This year Neo has set its eyes at Rs 15 crore from advertising.

The channel expects Rs 150 crore as the advertising revenue from the upcoming South Africa's cricket tour of India. The three ODI tourney will be played in February.

According to the reports, the channel has invested Rs 2 crore in marketing the World Championship of cricket, as it has branded the tour and is charging Rs 3 to 3.25 lakh for a ten second advertisement.