Nestle in the US awards Media Planning and Buying duties to GroupM

Nestle in the United States has awarded its U.S. offline and online media planning and buying to GroupM, a WPP company. The business will be served by the New York and Los Angeles offices.

Nestlé companies participating in the review included Nestlé Nutrition, Nestlé Health Sciences, Nespresso USA, Nestlé Waters North America, Nestlé Purina PetCare and Nestlé USA. The majority of the U.S. business was formerly served by the New York and Los Angeles offices of Zenith Optimedia, part of Publicis SA.

“Our decision to award the business to GroupM was based on a strong combination of factors including strategic planning, digital acumen, team strength and buying efficiencies,” said Alicia Enciso, Chief Marketing Officer, Nestlé USA. “We will immediately initiate a phased transition of all U.S. businesses, and look forward to working with GroupM to prepare for upfront media negotiations and 2014 planning. We thank Zenith for their years of excellent work on behalf of Nestlé.”

Will the ripples be seen in Indian shores as well....Only time will tell this.