News Just Arrived | Sahara has successfully won the bid for Team India sponsorship

The team India sponsorship bid, that was going on from quite some time among the biggies like Sahara Group, Bharti Airtel and Reliance has been bagged by the Sahara India Parivar.

The Deal is on till 31st December 2013 which includes the sponsorship rights at a price of Rs. 3.34 crore per match.

Earlier Shara had won the sponsorship for the Indian Cricket team for Rs. 400 crore which continued for a period of four years that ended in December 2009. They continued to reign for the next six months as BCCI could not find any sponsors

The Board had fixed Rs 2.25 crore as the base price per match for the bids for all three formats for the men's outfit, Tests, ODIs and T20s, it was learned.

BCCI's marketing committee had met on Monday to wrap up the much-delayed team sponsorship details.

BCCI's deal with Sahara Group for team sponsorship is coming to an end next month-end and bids were invited from companies for sponsoring four Indian squads, including the much sought-after men's outfit.