The more you travel in an Alto, the closer you get, shows Maruti Alto's TVC

"The more you travel in an Alto, the closer you get." That is the tagline of the latest Maruti Suzuki Alto commercial. I am wondering if they actually mean it in the literal sense. The Alto afterall, as is known for some years now, is quite a cramped car, so space inside is what you're left desperately wanting for. Anyway, moving away from the car and moving on to the advertisement ' Lowe Lintas has done a good job and the commercial comes across as a refreshing change.

The ad has a youthful appearance to it and still manages to stick to, and convey, the basic Indian principles. What we particularly like is the fact that a young couple are the centre point of the advertisement. This is one of the most important TG for Maruti for its Alto as a lot of young professionals and couples invest in the Alto for their first car.

The self-explanatory advert can be viewed by clicking on this link, CHICK HERE.