NewsX re-launches itself to 'IMN News'

NewsX is all set to re-launch itself and has also announced its new brand name - IMN News. The channel's new name will be Independent Media Network News, or IMN News. The new brand identity is another step in NewsX's ongoing process of realigning and revitalizing itself after its acquisition in January 2009.

The new brand name will be accompanied with an entirely new look, including new sets and a new on-air presentation style, giving the channel a comprehensive makeover. The new brand name and look have been developed by Argentina-based Stein Branding, one of the foremost design houses in the broadcast world, and the new sets have been created by James Yates Design in New York.

The new-look channel will be unveiled within a few months, and be accompanied with a similarly redesigned website, IPTV service and mobile TV.

Announcing the new brand, Jehangir S Pocha, Co-Promoter, INX News Pvt. Ltd., which owns NewsX said, "This is an important milestone in the evolution of the channel. The name IMN News is the result of months of research, experimentation and analysis of TV viewership patterns and needs. A lot of hard work was put into this by our team as well as IMRB, which helped us with research and testing. The name IMN News accurately reflects our thinking and values. The word "Independent' reflects how we are independent in thought, of political affiliation and ideology, and appeals to modern India's sense of personal, economic and intellectual freedom. The word "Media' underscores that we are present on multiple platforms, such as the web, IPTV and mobile TV services, and the work "Network' represents our future ambitions."