Viacom 18 appoints Viraj Singh as head brand solutions

Viacom 18 Media Pvt. Ltd., has hired Viraj Singh and appointed him as the National Head for Viacom 18 Brand Solutions, a division that was set up to develop clients by building customizing solutions on MTV and Vh1. Singh's mandate is to focus on opening revenue opportunities through business development and setting up VBS Live - the large format live event division for Viacom 18 Media Pvt. Ltd. Singh will report in to Aditya Swamy, SVP-Sales & Marketing, MTV India.

Aditya Swamy, Senior Vice President ' Sales & Marketing, MTV India, said, "In a short period, VBS has built some very valuable partnerships. Viraj comes with a strong understanding of the media business and has done several integrated deals with large clients. He will be responsible for leading VBS into its next phase of growth. Our latest initiative, VBS Live has just been kicked off with India's first bike and rock festival and I look forward to seeing Viraj partner with key clients to create many such properties that add value to both sides"

Speaking of his new role at MTV, Viraj Singh - National Head for Viacom 18 Brand Solutions, said "VBS has evolved into a customer-centric solutions unit that focuses on creating long term relationships with clients through value creation. We have successfully collaborated with clients to create award winning solutions .I look forward to the exciting work with Viacom18 Brand Solutions (VBS)."

Prior to his appointment, Viraj Singh worked with ESPN Star Sports & Reliance Media World Limited (Big92.7FM). At Big Fm he worked across different roles that involved heading Ad Sales for the Northern region across 22 markets, setting up their Big Live division and finally as the National Director of their Integrated Sales Division, a team that super serves top clients across Radio, BTL and OOH.