Nihilent launches 'Customer Loyalty Evaluation'

Nihilent, a leading global consulting and solutions integration company has launched complete service based on its newly patented predictive 'Customer Loyalty Evaluation' (CLE) model. The patent titled 'System for Evaluating Customer Loyalty' helps businesses to successfully identify loyalty drivers and drive customer retention.

Speaking at the launch, Prof. Subrata Rath, Head - Statistical Quality Control and Operations Research (SQC & OR) Unit of the Indian Statistical Institute, Pune said, "CLE lets you design a customized customer loyalty survey for your organization and creates an index to benchmark from. Its innovative and scientific model helps establish and track performance based on the critical elements found to drive loyalty. ISI is proud to partner with Nihilent by bringing our expertise in the application of statistics, assisting in defining the survey objectives and scope, formulating the sampling methodology, etc."

The company has already signed non-exclusive partnerships with Britehouse Holdings (A Dimension Data Company) and DaVinci University, Johannesburg, who will offer the service to their customers in South Africa. Pilot projects are currently underway for a dealer management software company and a mobile services provider.