Katha Group bags advertising rights for Punjab Roadways

They won the advertising rights for three years through a cut throat tender in which leading companies like Jagson Publicity,Prithvi Ads and Big Street.

Mr. Krishnendu Sen, Chairman - Katha Group said, "We are delighted to win the three-year contract from Punjab Roadways and we share their vision of providing a reliable, efficient and economical means of Passenger transport to the common man of Punjab".

Advertising options on buses include concept bus campaigns and full bus wraps.

Out-of-home media is increasingly becoming a key source of information for people on the go in India. In Punjab these Buses operates 2.77 lacs kml. Daily for different State/Inter-state routes and about 5.00 Lacs passengers travel daily in these buses.