Nilesh Koul on Hindalco’s transformation with refreshed brand identity

Hindalco Industries Ltd, the metals flagship of the Aditya Birla Group, has unveiled a bold new brand identity, marking its transformation from a materials supplier to an engineered solutions provider. The refreshed identity highlights its role as a co-creator and problem solver, shaping the future of industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics.

In an exclusive interaction with Adgully, Nilesh Koul, Senior President & CEO – Downstream Aluminium Business, Hindalco Industries Ltd, shares insights into the company’s new brand identity, the rationale behind its transformation, and the design process behind the refreshed identity. He also discusses what this rebranding signifies for Hindalco’s future and its positioning in the evolving industrial landscape.

Could you elaborate on the significance of Hindalco Industries Limited’s new brand identity and what it represents for the company?

Our new identity – anchored in the promise of “Engineering Better Futures” – reflects a deep shift in how we view our purpose. It’s not just about manufacturing materials – it’s about enabling progress. We recognize that the world’s biggest challenges – like sustainability, cost-efficiency, performance, and innovation – can’t be tackled alone. This identity positions Hindalco as a catalyst: a partner to industries from mobility to construction, packaging to electronics, helping engineers smarter and more sustainable futures, together.

What inspired the decision to launch a new brand identity, and how does it align with the company’s overall vision and strategy?

As the world moves towards cleaner, more circular models of growth, our role as a materials leader must evolve as well. We needed a brand identity that reflected our ambition – to move from being a commodity supplier to a value-creating partner. The decision stemmed from a recognition that our customers, partners, and people expect more than just products – they expect purpose, collaboration, and solutions. This brand is our way of aligning our voice with our strategy: to lead with responsibility, enable innovation, and support our partners in navigating the paradoxes of today’s world.

How does Hindalco Industries Limited plan to leverage its new brand identity to connect with customers, stakeholders, and the wider industry?

We see this identity as a platform for dialogue and deeper engagement. Whether it’s through co-innovation programs, sustainability collaborations, or enhanced customer experience, we want this brand to be a reflection of the value we aim to co-create. We’re not claiming to have all the answers – but we do have the willingness and capability to partner with others to find them. The new identity helps us connect on shared goals – like reducing emissions, improving product performance, and designing for circularity.

What role do you envision the new brand identity playing in Hindalco Industries Limited’s growth and expansion plans?

This brand is both a reflection of where we are and a roadmap for where we’re going. As we explore advanced materials, deeper R&D partnerships, and value-added applications across sectors, the identity becomes a tool to unify and inspire. It allows us to show up consistently – with clarity, purpose, and credibility – as a dependable partner in our customers’ growth journeys. Whether it’s light-weighting vehicles or enhancing energy efficiency in buildings, we aim to support performance with responsibility.

Could you share any insights into the design process behind the new brand identity, and what makes it unique and distinctive?

The process behind this identity was as collaborative as the brand promise itself. We engaged deeply with our customers, employees, design experts, and agency partners to shape something that felt both true to who we are and aspirational about who we want to become. Visually, the brand balances structure and energy – clean geometry to represent strength and precision, with fluid gradients to signal transformation and progress. It’s a system built not just to be seen, but to be experienced – across industries, touchpoints, and generations.

How does the new brand identity reflect Hindalco Industries Limited’s values and commitment to sustainability, innovation, and customer satisfaction?

Sustainability and innovation are at the core of how we work – and the new identity brings that commitment to the forefront. It signals our shift from simply delivering materials to enabling better outcomes. We’re investing in green aluminum, pioneering recycling practices, and co-developing next-generation applications with our customers. But we also know we can’t achieve this alone. This brand is our way of saying: we’re here to collaborate – to help our partners solve tough trade-offs and shape solutions that are better for business, for society, and for the planet.