Nimbus Sport signs up Asia Cup for 5 years

The Asian Cricket Council (ACC) and Nimbus Sport International (Nimbus Sport) has announced a partnership for Asia Cup cricket events from 2010 to 2014. The five year deal will feature 3 Asia Cup Events, all commercial rights of which will be marketed globally by Nimbus Sport.

Billed as one of the World's premier cricketing events, each edition of the Asia Cup will feature the top 4 cricket teams of the continent (India, Pakistan, Sri Lanka and Bangladesh) battling it out to secure the title of Champions of Asia. Asia Cup 2010 will be played in Sri Lanka from the 15th to the 25th of June 2010 (Schedule Attached)

Ashraful Huq, ACC Chief Executive said: "We are extremely pleased to extend our relationship with one of Asia's leading sports management companies, Nimbus Sport. The Asia Cup is the region's most sought after Trophy and features some of the greatest rivalries in the history of Sport. We are confident that this partnership with Nimbus Sport will help the Event to continue to grow its premier status exponentially across the World and the funds raised by this agreement will go a long way in creating possibilities for more Asian nations to play at the highest level possible."

Yannick Colaco, COO Nimbus Sport said: "Nimbus Sport is pleased to add the Asia Cup to its considerable portfolio of premier international events. Over the years the Asia Cup has developed into one of cricket's biggest Brands with which Sponsors and Broadcasters around the World queue up to associate with. Nimbus Sport will market and implement an elaborate Sponsorship and Licensing program to ensure the highest levels of coverage / exposure, integration and association for all our partners"

The Asia Cup will be held every alternate year i.e. in the years 2010, 2012 & 2014. Each Event will feature the teams of India, Pakistan, Sri Lanka and Bangladesh playing each other in a league format, with the top two teams playing off in a Final to crown the Champions of Asia.