Tanishq's wedding collection out to woo brides from every region

Tanishq's exclusive Wedding Collection promises its consumers authentic traditional jewellery that cater to different Indian communities including Punjabi, Bihari, Gujarati, Marwari, Telugu, Tamil, Bengali, Kannada and Marathi. Keeping in mind the sensibilities and preferences of all these regional consumers the Wedding Collection designs are steeped in tradition and yet have a certain design element that makes them unique.

The entire range has been put together after thorough research so as to cover each and every jewellery requirement from across all regions. Within each region Tanishq has infact looked at community specific

community specific wedding requirements.

Speaking on the occasion Mr. Sandeep Kulhalli, Vice President Tanishq said, "At Tanishq, our current aim is to offer region specific collections keeping in mind the traditions, culture, occasion and sentiments of the customers. In India, marriage is an emotional celebration of the joy & expectations on the auspicious start of new future. The Wedding Collection jewellery takes up exclusive designs from different communities in the country and tries to capture these myriad experiences that a marriage embodies so that it leaves a

This exclusive Wedding Collection covers products as small as a traditional nose ring to exclusive polki and diamonds sets and would be available at all Tanishq stores across India from April 2010.