Nokia opens first Nokia concept store in India

Nokia has launched first Nokia concept store format in India. According to the company, this is in synergy with its strategy to provide a holistic solutions experience to its consumers across all its touch points.

The store is located at Ambience Mall, Gurgaon, Delhi NCR, the Nokia Concept Store is spread across 2000 sq. ft. with a designated area for each service. Nokia said the futuristic and high-tech ambience serves as a perfect backdrop for visitors to experience the latest mobile applications and solutions across domains.

Dedicated sections for music, games, email and maps provide customers with an opportunity to try Nokia's devices and services like Music, email, Ovi Store and navigation.

The self-learn areas for entertainment and engagement allow customers to have fun while they try out games, download music, start navigation or even write an email. A dedicated wall bay with LCD screens continuously play demos of Nokia services to further enhance the experience.

The new retailing experience is thus increasingly about providing personalized service experiences to Nokia customers in a refreshingly new, vibrant and engaging format.