Now watch live streaming of TV channels

Times Group's digital video arm has launched live streaming for Times Now, India TV and Zoom. Web users can watch the television feed for these channels on Live.Indiatimes.com.

The webcast of the news feeds will be ad-supported, with in-video formats such as pre-rolls, rich media companion banner ads, overlays and player skin branding.

The live stream is powered using Microsoft Silverlight 3.0. In phase 1 of the launch, users will be able to watch the webcast with their facebook friends while getting real-time updates on the latest headlines from Times of India and Economic Times.