Now chocolates promise good health!
Leading confectionery makers like Cadbury and Nestle are cashing in on the health factor. The companies have added chocolate to the list of food products promising nutrition and good health that includes biscuits, energy drinks and fast food.
The latest "fortified' chocolate in the market is Cadbury's new Glucose Perk. Whereas Nestle has already launche a Milky Bar Choo, which is doing quite well in the market.
Other "healthy' confectionery items in the market include GlaxoSmithKline Consumer Healthcare's cereal bar Nutribar, which is again aimed at young working adults, and Wrigley's Orbit chewing gum, which claims to help fight tooth cavities and reduce
harmful plaque acids.
Marketing
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