Ogilvy Mumbai on the list of Contagious Pioneers 2024

Contagious, a creative and strategic intelligence company, has announced the 2024 Contagious Pioneers list, recognising the agencies that are setting the standard for innovation and creative excellence in marketing.

The 2024 winners (in alphabetical order) are:

BETC Paris
Colenso BBDO, Auckland
GUT Buenos Aires
Howatson+Company, Sydney
Lucky Generals, London
Ogilvy India, Mumbai
Rethink, Toronto
Uncommon Creative Studio, London

The Pioneer agencies are selected by rigorously analysing the work featured on the online intelligence tool, Contagious IQ. Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass the rigorous editorial filter. The Pioneer agencies are those that had the most campaigns featured on Contagious IQ over the past year, cross-referenced against metrics such as the number of different clients represented across their body of work, and whether the campaigns were selected as ‘Editor’s Picks’ or chosen for more in-depth coverage.

Contagious editor Chloe Markowicz said, “At Contagious, we only concern ourselves with the very best marketing in the world. So, having a single campaign featured on the Contagious IQ platform is already high praise for any agency, but to be ranked a Contagious Pioneer signifies that an agency has consistently achieved excellence.”

“Our 2024 Pioneers agencies have created work that stands out as the most creative, innovative and effective in the industry. They deserve recognition for campaigns that demonstrate breakthrough-thinking and set a new creative standard, exhibiting what future-facing marketing should look like,” she added.

Contagious IQ is a digital platform filled with hand-selected examples of best-in-class marketing from around the world that allows users to search and filter results to find relevant insights fast. Contagious IQ also hosts strategy interviews with the people who create the campaigns, brand case studies, trend reports, talks from Contagious events, and more.

On the title rewarded by Contagious, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, Chief Creative Officers, Ogilvy India, said, “It is an honour to be on the Contagious Pioneers list. A lot of people have contributed to the brave work that brought us here. We owe it to our teams, our clients and our execution partners. This is the second year we have made it to this list so it feels even better. SRK My Ad, Vi Dabbawalas, Dove#Stopthebeauty Test and 5 Star Erase Valentine’s Day are the pieces that featured most prominently in the Contagious magazine, but we have so much brave work happening across brands in this agency. We’re proud of all those pieces.”