Omnicom Media Group Emerges as First Agency in India to Earn Meta's Marketing Science Company Certification

Accelerating its agenda for digital leadership, Omnicom Media Group (OMG) India has earned Meta's Marketing Science certification – making it the first agency in the country to gain the distinguished industry-recognised certification. In addition, the agency has also clinched a second badge for Media certification.

These milestones give OMG and its talent proven expertise in using Meta technologies across platforms and is yet another feather in its cap as the agency advances its trajectory of digital expertise.

As a part of the agency's commitment to prioritising the impact of media spending on revenue and, consequently, fostering long-term business growth for clients, Omnicom Media Group has been harnessing its strategic ROI-based planning approach and the best-in-class capabilities within Omni - its data orchestration platform, to help marketers with nuanced decision-making whilst having an eye trained firmly on the big picture. The Marketing Science certification adds additional depth and breadth of expertise to the existing digital capabilities for media decisioning and optimisation across the Group's agencies OMD, PHD and Hearts & Science.

Now more than ever, the need for data-driven creativity and planning is crucial for marketers and clients to clearly define business goals, utilise precise metrics, and execute test campaigns. By leveraging sharper insights, Marketing Science enables the development of data-driven marketing recommendations, ensuring strategies are both effective and aligned with long-term business objectives – enhancing decision-making, maximising ROI, and driving sustained growth in an increasingly competitive market.

Highlighting its importance, Kartik Sharma, CEO of Omnicom Media Group India, stated, "Digital leadership, being our clients' most trusted transformation partners, and talent - this is our trifecta for success. Our recent certifications are highly critical to all of these parameters. Not only does it underscore our dedication to upskilling our people, but it also continues to bolster the power of our network and drive our vision effectively for our clients."

Gaurav Jeet Singh, Head of Agency Business for Meta (India), said, " Gaurav Jeet Singh, Head of Agency Business for Meta (India), said, "At Meta we’re committed to growing India’s digital economy through learning and skilling initiatives. The Certified Company Program at Meta is a part of that vision. Earning this certification can help agency partners unlock tremendous value for their clients, and we’re thrilled to see our partners at OMG take a lead on this.”

As the agency celebrates this milestone, it remains committed to upholding the standards that earned it this certification and looks forward to future successes.

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