Onsitego collaborates with Pine Labs to offer easy EMI options

India's #1 device care brand, Onsitego, has made the announcement of a strategic collaboration with Pine Labs, one of the leading platforms for EMI payments.The brands intend to offer simplified options of EMI  to consumers while buying the  Onsitego’s extended guarantee and damage protection plans for their latest devices. There has been a considerable rise in purchase based on EMI in the last few years. While devices always had affordability solutions, there were not many options of combining together protection plans with devices. The collaboration will be allowing two brands to provide the consumers a distinctive value proposition of getting both their protection plans and devices covered under  one EMI option.

Gaurav Agarwal, Chief Revenue Officer of Onsitego, said, "As payment preferences evolve, we recognize the importance of offering flexible and convenient options for our customers. Our collaboration with Pine Labs will enable us to expand the device protection market and extend the benefit of our hassle-free service to a much wider audience."

Mayur Mulani, Chief Growth Officer – Affordability Business at Pine Labs, remarked, "We are delighted to partner Onsitego and help them in their quest to provide worry-free device protection to their customers by integrating easy pay later payment options at the point of sale. Pine Labs’ robust tech stack and an ever-growing network of bank and NBFC partners is tailored to provide seamless instalment payment options for Onsitego’s customers."

Onsitego and Pine Labs will be working together to expand the reach of this offering across all offline retailers – Both Modern Trade and General Trade.