Orbit's "12th Man' ad match shines on

So, you want to be in the IPL team, but in your own ishtyle? And you also like to show off your sparkling pearlies? Don't worry, you'll have the last winning smile when you play as the 12th man, courtesy Orbit! Sounds fun? Good, let us tell you how that opportunity can be wriggled out. Ready?

Go, get yourself a special edition of Orbit 12th Man Pack â€ scratch & sms. If you've scratched right, we mean smsed it correctly; you'll be soon flying high, staying as well as watching your favourite game with Tendulkar and co@ Mumbai Indians! Wait¦where are you off to? Let us finish the rest of the story!

In another episode of OOH ad solutions, Mudra MAX's Primesite unit executed a neat googly by dint of its unique outdoor display promoting Orbit, in a bid to reach out to its IPL (Indian Premier League) fans. Turn by turn brand ambassadors and cricket's poster boys from various IPL teams take turns at bowling over fans egging them on to play the 12th Man Contest in a exciting match termed â€ "Be the Orbit 12th Man". And the match continues¦

Finally, there will be 49 Orbit's 12th men who stand chances of winning some cool merchandise. The campaign will take a curtain call around April 13, a month after the euphoria began.

The month-long innovative campaign is riding high on media vehicles like Hoardings and BQS (Bus queue shelters) to capture maximum attention at the most strategic and high traffic zones in the in the nine cities that it was carried out â€ Delhi, Mumbai, Chandigarh, Bangalore, Chennai, Kolkata, Jaipur, Hyderabad and Ahmedabad. The cut outs of "Be the Orbit 12th Man', replete with shield, and glowing SMS code and the chewing gum pack was a sure-shot crowd-puller, claimed Mandeep Malhotra, Senior Vice President, who said, "Our brief was to attract cricket enthusiasts and get maximum responses for the Orbit Contest. I am happy that our campaign has suitably complimented the Contest."

Therefore, that's the right way to dazzle amid a crowd of 11 gentlemen players, dude. Be the 12th! Have the final winning smile, the Orbit way!