ORRA’s CelebratingTheCelebrators: A Women’s Day treasure hunt

This Women’s Day, ORRA Fine Jewellery went beyond traditional celebrations to honor not just women but also the individuals, communities, and brands that champion their growth, success, and happiness. Through our campaign, CelebratingTheCelebrators, we recognized the unsung heroesthe ones who inspire, uplift, and empower women every day.
At ORRA, we believe that true celebration lies in acknowledging the efforts of those who make a difference. Whether it’s a friend, a family member, or even a brand spreading positivity, these celebrators deserve to be appreciated. To bring this idea to life, we launched a unique initiative that combined community engagement with an exciting Treasure Hunt Contest for our audience.

We actively engaged with other brands’ Women’s Day campaigns by leaving thoughtful comments in support of their initiatives.Participants followed clues shared on ORRA’s Instagram Stories to hunt down these comments across various posts.Once they located our comments, participants took screenshots and uploaded them via a form to enter the contest.
The response was overwhelming, with participants enthusiastically joining the treasure hunt and celebrating the spirit of Women’s Day alongside us. To make the experience even more rewarding, winners were gifted exclusive hampers and a dazzling diamond pendant - a symbol of brilliance and strength, much like the women we celebrated.The campaign created a ripple effect of gratitude and joy while encouraging people to engage with meaningful stories and initiatives.
This digital initiative beautifully complements ORRA’s regular in-store engagement activities, which are designed to create memorable experiences for customers while celebrating life’s most precious moments. By creating a space where people feel valued and celebrated, ORRA continues to go beyond jewellery, building a community rooted in connection and care.Through this, we inspire everyone to OutshineForever, making every moment truly unforgettable.