OYO launches new campaign breaking stereotypes; introduces premium hotels

OYO, the multinational hospitality chain, has launched a new campaign video featuring a family enjoying dinner together. In the ad, a couple suggests spending the weekend at an OYO property they've booked, prompting surprised reactions from the other family members. This implies that it's unusual for families to choose OYO for leisure time. However, the ad introduces OYO Service premium hotels, surprising the family in a positive manner this time. It showcases premium OYO hotels with new features such as spacious rooms, quick check-in, and all-day dining across more than 250 properties.

This ad aims to dispel the stereotype that OYO is only for budget-conscious couples, instead positioning it as an ideal destination for families seeking a premium and refined hospitality experience. The ad was conceptualized by Tanmay Bhatt's Moonshot.