P&G Brands and its ambassadors come together to launch "Thank You Mom' campaign

P&G, a company that is committed to helping moms make the most of their everyday, today launched its global "Thank You Mom' campaign in India. This campaign is in conjunction with P&G's Global partnership with the Olympic Movement to sponsor the next 5 Olympic Games till 2020. The company is using this platform to honour and thank not just the moms of Olympic athletes, but every mom who does whatever it takes to make her child's life the best it can be. To mark this occasion, renowned Indian achievers from different walks of life came together to kick-off the campaign by joining P&G in fulfilling their mother's wishes. From the world of sports, P&G's "Mombassadors' included World Women's Boxing Champion Mary Kom with her mother. Also joining P&G were celebrated mother-daughter pair and theatre actresses Ira and Lilette Dubey, as well as Bollywood actress Neha Dhupia with her mother. In addition, P&G's ambassadors for the "Thank You Mom' campaign, veteran actress and star-mother Mrs. Sharmila Tagore and her daughter Soha Ali Khan were also present to kick off the campaign. P&G took this opportunity to also announce a program wherein consumers can give their moms the gift of thanks by buying P&G products during the months of April, May & June, and get a chance to win a 2 Carat Diamond for her. P&G's Mombassadors also urged consumers to follow their lead by sending in their mothers' wishes to P&G and enabling the company to fulfil some of the most heart-warming ones. Consumers can share their wishes across different mediums:

Ira Dubey's quote ' "My mom has been my biggest inspiration and the key motivation behind me joining Theatre and becoming an actress. We have worked together in many plays and spend a lot of time together, and she's truly my closest friend. I'm thankful to P&G for helping me make my mom's wish of me becoming a writer someday come true and I have joined the campaign by dedicating this poem to my mother. Being an Olay ambassador, I was more than excited to extend my association with P&G to this wonderful "Thank You Mom' campaign and get a chance to make my mom's wish come true. I truly believe this is a great campaign and gives each one of us the perfect platform to celebrate motherhood."