P&G on a mane hunt for Pantene's crowning glory

If you think you sport "hair so healthy it shines," and can give Rapunzel a run for the money you'd better get a video done on your tresses aka you. It might chance upon the jackpot and before you realize you might have to go begging, "don't hate me because I'm beautiful"!

Procter & Gamble's iconic hair-care brand, Pantene is relaunching on May 25 on multiple channels including a major US network, and has announced creation of world's first reality TV ad. In what can be said as taking a leaf off Dove's Real Beauty campaign book, the brand will put its products to live test. Unlike the earlier ads where conventional models endorsed the brand's products, the new ad will star a on a real person selected from the online casting call, using the iconic product, appearing in national ads showing them trying the product for the first time.

So, what are you waiting for? If you've the hair they require, and are 18 years or above and a legal resident of the 49 US states & DC (excluding Maine) and Canada (excluding Quebec) roll on the film for your lustrous mane!