in' global network set for India debut

The in' network, a group of international marketing and communication agencies â€ owned and driven by entrepreneurs â€ has locked India onto its sights; it is likely that Ignitee Digital Solutions along with Arms Communication will be the two India in' agencies. Currently, the network has 140 offices in 90 countries.

The in' network's India focus is expected to afford a world-class competitive edge to the smaller agencies in the country. Marketers in India will also benefit from the expertise of in' global marketing communications network's consultants and innovative suppliers.

Several brands use the network units either as global agencies of record, or as regional and local partners for a range of services, from full service, above- or below-the-line services, to specialised services such as branding, media, trade marketing, digital communication. Also on offer is the expertise in communications for select economic domains such as healthcare, retail, luxury goods, FMCG, and real estate

Atul Hegde, of Ignitee Digital Solutions, has told the media: "It gives us immense pleasure to host in' Convention in our very own country. The very fact that India was selected out of so many participating nations is a wonderful thing in itself."

According to reports, the in' network MD, Michel Goddet, shares Hegde's enthusiasm. "India has been a rich resource of knowledge creation and it's commitment to global markets has been phenomenal," Goddet has been quoted as saying. "We at in' Convention are looking forward to the delegation in India and to experience the country's bountiful resources and idea creations along with Atul Hegde who has made this experience happen."